These Seventh Generation paper towels are made from 100% recycled paper (80% minimum post-consumer content). They are hypo-allergenic and brown and unbleached. 120 2-ply sheets/roll. Sheets are 10.8 inches x 8.7 inches; total area per roll is 77.8 square feet. (Note: picture is of 7th gen white towels, but we are carrying the brown ones). Eco Categories: Recycled, less toxic.